Price Range: $236.58 to $295.00

Compact efficiency

Access email and the Web - at 3G speed - wherever you go. Snap quality pictures. Organize and synchronize. The K530i: efficiency in your pocket.

ony Ericson K530i allows the user to access the internet by means of the built in Access NetFront it is a web browser that comes already installed in the mobile phone that provides the means to search the World Wide Web for information regarding online music, games and other online resources. The handset supports the revolutionary RSS feeds method that allows the mobile phone user to receive the latest information and reports beamed directly to their mobile phones using the RSS feeds.

The user can use the built in Access NetFront™ Web browser which comes preinstalled to search the Web for information or to buy music & games online. The phone supports RSS feeds which allow the user to have all the latest reports fed directly to their handset via the RSS feeds. The Internet focused K530i comes with a WAP browser which is a 2.0 version XHTML Web browsers which allows the user to access the Internet when they are out & about. The user can enjoy a fun mobile Internet experience on their luxurious new K320i handset. The highly capable phone is a 3G phone which provides its user with high speed broadband Internet, video streaming capabilities, quick email service & a 3G video calling feature all in this compact handset.

Bar/block design (I ain’t calling it candybar - it’s a US term), and reasonably lightweight, the K530i is a typical cookie-cutter mid-range Sony Ericsson phone. Made of plastic, the K530i feels solid and fits snugly into my piano-player hands.The screen resolution is a low 176 x 220 - most new mid to high-end mobile phones have at least 240 x 320 resolution. The plastic screen is fine - it’s the same as many of the other Sony Ericsson phone screens.

Camera
* Camera - 2-megapixel
* Digital zoom - 2.5x
* Picture blogging
* Video record

Music
* Bluetooth™ stereo (A2DP)
* Media Player
* Music tones
* PlayNow™
* TrackID™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Modem
* Synchronisation PC
* USB mass storage
* USB support

Price Range:

Ease-of-use focus

Easy to call, easy to write and send text messages. With the slim J110i, you communicate in style.

The handset is available in three colours which include smooth grey, precious purple & soft cream which depending on the colour chosen gives the handset a different look & feel. The J110i has been designed to make calling & text messaging features easy & quick for the user. The handset is simple to use & provides the user with the basic but essential features that we all want from a mobile device. The user can communicate in style with the Sony Ericsson J110i as a mobile companion. The J110i is a member of the J range which includes the Sony Ericsson J120i which also a simplistic mobile phone which has a stylish & fashion conscious casing.

The replicas Sony Ericsson J110i/J120i be at variance only by FM-radio, which is obtainable in the second, in terms of other features they are twins. These two have similar design prompts and appear to be set separately only by the color options. This manner, Sony Ericsson J110i handset arrives in Soft Cream, Precious Purple. The dissimilarity is concealed in cover on the side plates and back, while the obverse outlook is always dressed in black.

Messaging
* Predictive text input
* SMS long (Text Messaging)

Organiser
* Alarm clock
* Calculator
* Phone book
* Timer

Communication
* Polyphonic ringtones
* Speaker phone
* Vibrating Alert

Design
* Navigation key

Price Range: $192.17 to $305.35

Experience instant satisfaction

This sleek clamshell phone is powered with the latest technology to give you lightning-fast data transfer. Why wait for future?

The user can enjoy listening to their favourite radio station on the integrated FM radio with RDS. The RDS features on the radio provides the user with visual information that is given by the radio station & may include breaking news headlines, weather reports & information on the song that is being played on the radio station. The RDS feature is an informative & visual source of information which the user can gain whilst they are listening to the music being played. The built in media player allows the user to play music & watch video on their Sony Ericsson Z710i in different formats. The phone comes complete with an easy access PlayNow™ feature which allows the user to access games & music which are ready to be downloaded onto the Z710i. The user can have fun creating their own ringtones with the help of the MusicDJ™ feature which comes with a selection of beats, rhythms, bass control & instrumental sounds.

Compared with the W710i, the Z710i’s exterior features are both improved and somewhat disappointing at the same time. We’ll start with the bad news first. We dinged the W710i for its bland external display and we’re going to have to do the same with the Z710i. Like its predecessor, the display is very large (1.5 inches) but the monochrome resolution means it doesn’t support photo caller ID. It also won’t act as a viewfinder for self-portraits, but Sony Ericsson redeemed itself this time around by adding a self-portrait mirror to the camera lens just above (there’s still no flash though). You can change the backlighting time, and though the brightness isn’t customizable the display remains visible in direct light.

There are a few extra features that are worth pointing out. The phone handles EDGE connections for fast internet access and has a full screen web browser, so you can realistically use the phone for mobile web access, although obviously this isn’t going to be as easy as browsing the web from a PC. The phone handles MP3 and AAC format ringtones, and has Sony Ericsson’s PlayNow facility for downloading new ringtones. There’s also a polyphonic ringtone composer if you want to try your hand at making your own MIDI ringtones. The phone is quadband for worldwide use, and frequent travellers can make use of flight mode (offline mode). The Z710i is equipped with a full range of personal organiser functions (notes, tasks, alarm clock, business card exchange, calendar, calculator, file manager) and a voice recorder.

Camera
* Camera - 2-megapixel
* Digital zoom - 2.5x
* Picture blogging
* Video record

Music
* Bluetooth™ stereo (A2DP)
* Media Player
* Music tones
* PlayNow™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Infrared port
* Modem
* Synchronisation PC
* USB mass storage
* USB support

Price Range: $199.99 - $339.99

Deluxe Walkman® phone

Mobile phone and music player for audio connoisseurs. Great sound quality, advanced communication features, sleek style.

There’s no hiding the fact that the W810i is an upgrade of the W800i, especially since they share practically the same dimensions and weight. The W810i is black, though, which is a huge improvement if white and orange isn’t your thing. The entire handset including keys is black except for the dedicated Walkman key, a Walkman symbol on the bottom and back, and an orange portrait mirror. The other immediately noticeable design features are the new keypad, navigation button and soft keys.

The W810i is designed to be an outstanding music player phone, and it succeeds. The media player supports both MP3 and AAC formats and audio quality is superb. Mega Bass™ enhances bass frequencies for a better overall music experience. There’s loads of memory for storing music, as the W810i comes bundled with a 512 Mbyte Memory Stick PRO Duo™ - enough to store up to 20 full-length audio CD’s. The memory stick is expandable to 1 Gbyte. Software for ripping CD’s is supplied. In addition to the MP3 player there’s an FM radio with RDS. A quality headset is included in the sales package, and the W810i can also be connected to an external speaker system via an optional cable.

Positioned below the screen, the standard navigational keypad layout was replaced by an interesting three circular-section design. Offering increased convenience when listening to music, the keys serve a dual purpose, allowing users to comfortably navigate through the menu structure, while doubling as music player controls. The 5-Way keypad doubles as Play / Stop, Next and Previous Tracks, and Volume Keys while dedicated Left Selection, Walkman, and Back Keys are positioned on to the left side, and Right Selection, Activity Menu, and Clear Keys on the right.

Camera
* Auto focus
* Camera - 2-megapixel
* Digital zoom - 4x
* Photo light
* Video record

Music
* Media Player
* MegaBass™
* Music tones
* PlayNow™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Infrared port
* Modem
* Synchronisation PC
* USB mass storage
* USB support

Price Range: $329.00 - $335.00

Mobile music sensation

Feel the vibe come alive, whatever your taste in music. Storage for a thousand songs. Fast Web connection to download more.

Managing music is very easy with the CD of PC software supplied. The W850i supports USB mass storage, which means that files can be easily and quickly transferred with a drag and drop operation (USB cable supplied). You can also download music directly to your phone with the Walkman software, and the 3G connection makes this very fast. The W850i also introduces a novel feature called TrackID™. If you hear a song on the radio that you don’t know, you can use TrackID to find the name, artist and album for you - impressive!

The screen measures 2 Inches & provides a clear 262k colour display with a 240 x 320 pixel screen resolution. The screen works as a colourful viewfinder for the camera & video features incorporated in the phone. The user can view their chosen picture wallpapers & animated wallpapers on the screen. The phone comes with a easy to access menu system with useful icon displays. The user can express their personal taste & style with the style up™ covers that are available for the W850i.

Speaking of cameras, 2 megapixels are almost standard on phones these days, and the W850i is no exception. Clearly determined to separate the CyberShot and Walkman brands, Sony have steered clear of a 3.2 megapixel camera on their latest offering. This is no particular disadvantage though because Sony still have the superior experience in camera phones thanks to the fact that Sony were designing cameras long before they bought out Ericsson and started designing phones. Only Nokia have managed to come close to the camera quality offered by a Sony Ericsson phone through their partnership with Carl Zeiss, however can’t offer any of the usability that Sony can. So top marks again.

Camera
* Camera - 2-megapixel
* Digital zoom - 2.5x
* Photo light
* Picture blogging
* Video record

Music
* Bluetooth™ stereo (A2DP)
* Media Player
* MegaBass™
* Music tones
* PlayNow™
* TrackID™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Infrared port
* Modem
* Synchronisation PC
* USB mass storage
* USB support

Price Range: $299.99 to $345.60

Made for the actively mobile

An active lifestyle needs an active phone, and this one’s got it all: music, communications, imaging and all the essential active accessories.

The Sony Ericsson W710i is a Walkman phone in a clamshell format. It’s designed for an active lifestyle, with rubber inlays to improve grip, a belt clip and a sports armband. The W710i even has a motion sensor to measure time, speed and distance when you run, and a step counter for walking. Central to the W710i are its music player functions. The music player is stereo and can support a wide range of formats including MP3 and AAC. Audio quality is high, with Mega Bass™ to enhance bass frequencies. A stereo headset is supplied, which enables the RDS FM radio to operate. Alternatively a Bluetooth stereo headset can be used.

The phone comes with dual screens which allows the user to see what music they are playing when the phone is in the open or closed position. The external screen is a STN type greyscale display which has a screen resolution of 128 x 128 pixels. The W710i has a clear & colourful internal TFT display which provides 262k colours & a screen resolution of 176 x 220 pixels. The Walkman™ music player is highly useable & provides the user with an extremely high quality performance & sound. The user can tune into their preferred radio station with the use of the built in FM radio with RDS. The FM radio RDS feature allows the user to enjoy having a text information service provided by the radio station. The radio station can provide information on the song that is being played, the current news & sporting headlines.

Sony Ericsson is still easing into the flip phone game, and the W710i is just the second Walkman flip phone after the Sony Ericsson W300i. But where the entry-level W300i skimped, the W710i delivers in both its high-end features and its accessible design. On that note, the W710i has a smart form factor with a unique white and gray color scheme. Admittedly it’s a tad boxy, but it’s not a design we’d grow tired of. And while it borders on bulky (3.4 by 1.9 by 1 inches; 3.6 ounces) it’s easily portable, it has a solid construction, and it feels comfortable when held to the face for talking. A small looped antenna juts out at the top of the handset.

Camera
* Camera - 2-megapixel
* Digital zoom - 2.5x
* Picture blogging
* Video record

Music
* Bluetooth™ stereo (A2DP)
* Media Player
* MegaBass™
* Music tones
* PlayNow™
* TrackID™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Infrared port
* Modem
* Synchronisation PC
* USB mass storage
* USB support

Price Range: $265 - $369

Entertainment on the go

This all-round entertainer will keep you amused for ages. Take hours of music with you. Make video calls. Enjoy 3D gaming. The fun never stops!

This compact music and video phone is alive with audiovisual entertainment. Fast Web access lets you stream music and movies in real time. Carry the Internet in your pocket! Get up-to-the-minute news feeds via RSS, and visit your favorite Web sites, whenever you fancy. Get your pictures online in seconds. It’s a snap to share what you see with the 2 megapixel camera and integrated picture blogging.

Sony Ericsson K618i supports a 2.0 MegaPixel camera with 2.5x digital zoom, less than W810i that can zoom up to 4x. The camera gives the user high quality images and the digital zoom digitally crops and magnifies the centre of an image to make the subject appear nearer or further away. Press once the dedicated camera button and the integrated camera activates. The 2.0 Megapixel camera has 256MB internal memory with extra memory available through memory stick micro cards. Further more, it comes with Mobile Blogger, a application that allows users to post their pictures directly to their own website or blog spot on the web. This way family and friends can easily access the site and view the pictures in no time. You can also record motion video to your phone with the video recorder. Thanks to the viewfinder display, you can you can see what will be in the picture before you take it.

The NetFront browser is built-in for Web access, which works fine on Vodafone Live but doesn’t suit regular sized Web pages that aren’t designed for mobile screens. Any Web page with too much content will become a burden to scroll through. A RSS reader lets you keep up-to-date with your favourite RSS feeds.

Camera
* Camera - 2-megapixel
* Digital zoom - 2.5x
* Video record

Music
* Bluetooth™ stereo (A2DP)
* Media Player
* Music tones
* PlayNow™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Modem
* Synchronisation PC
* USB mass storage
* USB support

Price Range: $415 - $449

The future of communication is here

A 3G smartphone that lets you leave your PC behind while traveling, yet access everything you need for effective communication. It’s all here, now.

The design of the P990i incorporates a conventional numeric keypad which can be flipped open or removed to reveal the full QWERTY alphanumeric keypad beneath. In addition to key-based data entry, the p990i has a touch-sensitive screen with a stylus to operate an onscreen virtual keyboard. Most users seem to prefer this to the real keyboard. The phone also has support for handwriting recognition. The 3-way jog dial can be used for scrolling and selecting and most phone functions can be accessed without opening the flip.

P990i Specifications P990i takes effective communications to new heights. You have everywhere access to the Internet, push e-mail to get your e-mail straight to your phone and video calling and messaging for effective communications. Utilize the fastest existing wireless networks and the most advanced network operator services. Take pictures to be proud of. The P990i has a 2 megapixel digital camera with video. Catch the moment and save it or send it. Show what your camera can do. Symbian OS 9.1, the latest version of the most-used open smartphone operative system is now launched and P990i has it. Add innovative applications to your phone and make it a powerful and effective business tool.

The P990i also has several hardware buttons located all around the casing. On the right side, above the Memory Stick Pro Duo slot, there is a configurable button which can be used to launch selected system application (e.g. the Web browser) or quickly switch to the standby (Activity) screen, main menu or task manager. On the other side of the memory card slot there is a camera shutter release button: press it halfway to autofocus; press it all the way down to take a picture or start recording a video clip. This button is accompanied.

Camera
* Auto focus
* Camera - 2-megapixel
* Digital zoom - 2.5x
* Photo light
* Video record

Music
* Bluetooth™ stereo (A2DP)
* Media Player
* Music tones
* PlayNow™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Infrared port
* Modem
* Synchronisation PC
* USB mass storage
* USB support
* WLAN

Price Range: $290.00 to $653.13

For the digital connoisseur

A quality camera that’s also a phone: a 3.2-megapixel digital camera with all the functionality and connectivity you’d expect in a top 3G phones.

Sony Ericsson falls in the market niche of highly functional devices for which size is not that important. It’s a camera phone and the devices we like to call camera phones are phones that boast a digital camera that’s on par with the low-end digital cameras on the market. Speaking of camera phones, nowadays we see an increase in the maximum image resolution. We see implementation of new features which not long ago belonged to the world of the digital cameras only - such as specific scene modes, xenon flash, auto focus. Recently announced Nokia multimedia phones would even have optical zoom. The camera functionalities of the mobile phones are becoming increasingly important since the battle for the ultimate multimedia device continues - a device that can take great pictures, capture hi-res video, one that plays high-quality music, one that you can browse photos or play games on, one that helps you organize your daily schedule and browse the Internet, and in the same time functions equally well as a regular phone. Right about now buying a new mobile phone is always a bit of a trade-off on some of those things. There is no perfect phone.

At 3.2 megapixels, the K800i’s camera has the highest resolution available at the time of writing (August 2006), but its the quality of the optics that really determines the quality of a camera, and the K800i doesn’t disappoint. With autofocus and a real xenon flash (most camera phones have a weaker LCD flash that leads to poor exposure and red-eye), the K800i is a real digital camera, not just a toy. Picture quality is very impressive indeed, and is a match for many dedicated digital cameras. The K800i comes with a novel feature called BestPic™. BestPic takes nine pictures at a time, enabling you to choose the best. There’s also a picture stabiliser, helping to eliminate camera shake. Naturally the K800i supports direct printing on PictBridge compatible printers, so you don’t need a computer in order to print your pictures.

Camera
* Auto focus
* BestPic™
* Camera - 3.2-megapixel
* Digital zoom - 16x
* Image stabiliser
* Picture blogging
* Red-eye reduction
* Video record
* Video stabiliser
* Xenon flash

Music
* Bluetooth™ stereo (A2DP)
* Media Player
* Music tones
* PlayNow™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Infrared port
* Modem
* PictBridge
* Synchronisation PC
* USB mass storage
* USB support

Price Range:

A modern classic – compact yet comprehensive

The elegant clamshell design will fit comfortably into you hand. Open it, and there’s everything you need for communications, imaging and entertainment.

The Sony Ericsson Z550i is also a clamshell like its competitor the 6131. It is a GSM Tri-band phone while Nokia’s 6131 is a GSM Quad-band phone. The Z550i is smaller and thus lighter weighing just 93 grams with dimensions 87.5 x 45.4 x 20 mm. The Z550i has a 256K TFT color screen on the inside and a mono-display on the outside. The external mono-display does well displaying the time, name of the contact or number of the incoming call, FM Radio Station, and alerts (message, missed call, reminders, etc.) The contrast of the inner screen is good and looks very pleasant to the eyes. The screen is smaller compared to the 6131, that’s because of the comparatively small dimensions of the clamshell.

The phone has dual screens & the external screen provides the user with a useful external monochrome display. The external screen displays the time & date along with calendar reminders. The internal display provides 262k colours on a TFT screen which measures 1.9 Inches. The phone comes with wallpaper animations, screensavers & themed colourful displays which allow the user to create a personal feel to their phones displays. The Z550i camera phone comes with a 1.3 megapixel digital camera feature complete with 4 x digital zoom. The user will find the camera feature fun & extremely user friendly with some very useable editing features. The user can use the video record feature if they need to capture the moment in motion. The user can stream video onto their Sony Ericsson Z550i & the phone comes with a Video DJ™ feature which allows the user to create a video sequence by simply combining different video clips together & incorporating sound for a perfect finish.

The front of the phone houses the 1.3 megapixel camera lens and an external display set in landscape mode, similar to the one used on the Z610i. A self-portrait mirror is located just above this display. Located on the right hand side of the phone are the volume keys, while on the left is the memory card slot situated behind the battery cover. The card is still hot-swappable, but you’ll have to remove the battery cover first. The proprietary Sony Ericsson Fast Port can be found on the bottom edge of the handset, which does double duty for plugging in the charger and USB data cable. Finally, on the back of the handset you’ll find the loudspeaker and battery cover with the same brushed metal finish as the rest of the phone.

Camera
* Camera - 1.3-megapixel
* Digital zoom - 4x
* Video record

Music
* Media Player
* Music tones
* PlayNow™

Messaging
* Email:
* MMS (Multimedia Messaging)
* Predictive text input
* SMS long (Text Messaging)
* Sound recorder

Connectivity
* Bluetooth™ technology
* Modem
* Synchronisation PC
* USB mass storage
* USB support